








in my inbox today:
Client to Architect:
A Conversation between
Dean Sobel and Brad Cloepfil
July 7, 2011, 7pm
Discussion: Denver Art Museum - Sharp Auditorium
(Hamilton Building - Lower Level)
Parking at the Cultural Center Garage
Reception and Signing: MAD Wine Bar
(1200 Acoma Street - across from Hamilton Building)
Free Event. Cash Bar.

an excerpt from WG Clark's essay "Replacement", published in the monograph Clark and Menefee:
"...I cannot convince myself that settlement, even the most thoughtful, the most beautiful, is better than wilderness. Even the [grain] mill is not better than no mill; but the mill is necessary for our existence, and therefore worthwhile. It is an image that keeps returning, proof that the use of the Earth need not be destructive, and that the architecture can be the ameliorative act by which, in thoughtfulness and carefulness, we counter the destructive effect of construction. Nothing else is architecture; all the rest is merely building.
The American landscape is being sacrificed to building. The result is dismal, adding up to nothing satisfactory or even significant except as an accurate self-portrait of our culture and ethical dissolution. This is an observation neither rare nor subtle. The condition is one that we all see and feel daily, one that we abhor yet perpetuate, a senseless spread of profit-motivated building that has none of the good characteristics of settlement, and looks remarkably more like a midway, uprooted and designed to be put up anywhere. The comparison becomes more apt with the realization that most of the things built are unnecessary..."


The new Center for Design Research building, located on the historic Chamney Dairy Farm in Lawrence, Kansas, is a response to the emerging culture and support of sustainability at the University of Kansas. In congruence with the center's mission, which is to provide a location for interdisciplinary work between multiple schools, the new building will provide a facility that aids in the education of the university and community on sustainable strategies, material innovation and building efficiency.The design for the new building implements sustainable strategies to maximize the potential of existing resources, minimize environmental degradation, create an environment that is safe, comfortable and efficient and provide an iconic representation of sustainability for the University of Kansas. Through the implementation and expression of sustainable systems, the building will provide a space for professional collaboration and community education while displaying a wide range of sustainable strategies. In doing so, it will showcase the advances of green building technologies and products, serving as a standard for the future development of the University and CDR.



Keynote Speakers
Kenneth Frampton, New York
Juhani Pallasmaa, Finland
Speakers
Deborah Berke, New York
Marlon Blackwell, Arkansas
Wendell Burnette, Arizona
Ted Flato, San Antonio
Andrew Freear, Alabama
Vincent James, Minnesota
Rick Joy, Arizona
Francis Kéré, Berlin and Burkina Faso
Richard Kroeker, Nova Scotia
Tom Kundig, Seattle
Brian MacKay-Lyons, Nova Scotia
Patricia Patkau, Vancouver
Dan Rockhill, Kansas
Brigitte Shim, Toronto
Peter Stutchbury, Sydney
Critics
Peter Buchanan, London
Tom Fisher, Minnesota
Robert McCarter, St. Louis
Moderators
Essy Baniassad, Hong Kong
Robert Ivy, Washigton, D.C.
Christine Macy, Nova Scotia


"...Is it really difficult being an architect in America? It’s difficult to be a female intellectual in Kandahar. It’s difficult to raise a family living on waste products in the garbage dumps of China. It’s difficult to find your way as a child in Malawi, where the infection rate of HIV/AIDS is 17 percent, having already wiped out a generation of mothers and fathers. It’s difficult to overcome drug addiction from the quicksand of poverty and incarceration in America’s overpopulated prisons. These conditions are difficult. Being an architect is not difficult.So, really, are we going to listen to another gripe about how difficult it is to be an architect today? No, we are not. If you are a student at Harvard, or a practicing architect, you are the privileged 1 percent. That’s right—1 percent. I’m not talking about 1 percent of college graduates, but 1 percent of humanity. Less than 1 percent of the world has experienced the power of higher education..."
1. Thou Shalt Not Compartmentalize: In addition to learning to design, thou should write well, spell correctly, figure out how to get jobs and keep clients happy, take out the trash, make a good cup of Joe, be able to build models, master sustainability as well as the latest technological tools. Do all this and more, EXCEPT ... hire a really good professional to photograph your work. It will pay off in awards and in landing new jobs.
2. Don’t Be Disappointed When a Client Rejects Your Design: It only means another opportunity to design. In architecture there are many solutions to the same question and designing is what you do.
3. Always Exceed Your Client’s Expectations: The corollary is: Establish attainable expectations.
4. Cost Counts: No matter what clients may say, or how deep their pockets, cost is foremost in the minds of all clients great and small. Make sure there is a clear, written understanding of the expected project cost and have a plan in case the budget gets out of whack.
5. Problems are Opportunities: Show them how good you are in a pinch.
6. Bad News Travels Fast: An unhappy client is your worst nightmare. The corollary is: Satisfied clients become good friends and good references.
7. Art First, Mammon Second: Make every project an artistic success, and you will thrive. If your first priority is making money, you will go broke.
8. Go Forth and Collaborate: Architecture is a team sport. Surround yourself with talented and enjoyable people, in the office and outside. Share the credit with colleagues and consultants. Run an open office. The fewer doors the better; and just one coffee pot where the designing herd can gather and ruminate.
9. Listen: Believe it or not, people besides you have good ideas and insights. This applies to clients, staff, builders, consultants, building users, even your spouse. In the end it will be your client’s building, not yours. If you want to be a star, move to Hollywood.
10. Do Right, Have Fun: Clients are spending a lot of money; they expect something special. There also should be some fun in the mix, for your client and for you as well.
If there were an 11th Commandment, it would be: Have a sense of humor.
I imagine that this list is infinitely variable as there are as many architects. what are your own 10?
__________________________________________
"What will happen to the anti-rationalists in this new, responsible world? It's not easy for an architect to change his spots—just look at the diminished fortunes of Paul Rudolph in the 1970s, or Skidmore, Owings & Merrill in the 1980s. The big names will coast on their reputations, finding commissions in increasingly obscure corners of the world. Turkmenistan, anyone? The losers will be the current generation of young graduates. Trained in the arcane arts of parametric design and generative architecture, they will find themselves facing a world of chastened clients who demand discipline, restraint, and common sense. Big chill, indeed.






“Engineering without engines. We should use contemporary technology and computation capacity to make our buildings independent of machinery. Building services today are essentially mechanical compensations for the fact that buildings are bad for what they are designed for – human life. Therefore we pump air around, illuminate dark spaces with electric lights, and heat and cool the spaces in order to make them livable. The result is boring boxes with big energy bills. If we moved the qualities out of the machine room and back into architecture’s inherent attributes, we’d make more interesting buildings and more sustainable cities.” -- Bjarke Ingels, BIG[props to the schuster for finding these words of insight]
This is a time in which belief is often overwhelmed by exponential change. Even in the most serious architectural circles, intellectual games and superficial dogma can take the place of affirmation, and the mediocrity and deadness of much of our environment continue to spread.-- BCJ website
Yet, in all of our surroundings there is great richness and power. Belief in the sensuality of place, the emotive qualities of materials, and the ability to give pleasure and insight, to comfort, and to transport, can produce humane and spirited architecture. It is our belief that exceptional architecture comes from the search for solutions which respond to the particular circumstances inherent in each situation.
Increasingly, we have come to see that, in a sense, circumstances are infinite and that working within any one set of habits is too limiting. We must be alive to the subtleties of place, whether manmade or natural; to the varied nature of humans and their particular activities; to the qualities of their institutions; and to the nature of the means with which we build. With both intellect and intuition, we seek solutions that respond to the web of circumstances at hand.
Over the years the interplay of architects within our practice and our responses to more complex and demanding programs and varied environments have broadened our view of the circumstances that affect our work. We are peeling away the layers of our habits and preconceptions. We require open-mindedness, willingness, gentleness - a soft, yet no-holds-barred approach.