1. Thou Shalt Not Compartmentalize: In addition to learning to design, thou should write well, spell correctly, figure out how to get jobs and keep clients happy, take out the trash, make a good cup of Joe, be able to build models, master sustainability as well as the latest technological tools. Do all this and more, EXCEPT ... hire a really good professional to photograph your work. It will pay off in awards and in landing new jobs.
2. Don’t Be Disappointed When a Client Rejects Your Design: It only means another opportunity to design. In architecture there are many solutions to the same question and designing is what you do.
3. Always Exceed Your Client’s Expectations: The corollary is: Establish attainable expectations.
4. Cost Counts: No matter what clients may say, or how deep their pockets, cost is foremost in the minds of all clients great and small. Make sure there is a clear, written understanding of the expected project cost and have a plan in case the budget gets out of whack.
5. Problems are Opportunities: Show them how good you are in a pinch.
6. Bad News Travels Fast: An unhappy client is your worst nightmare. The corollary is: Satisfied clients become good friends and good references.
7. Art First, Mammon Second: Make every project an artistic success, and you will thrive. If your first priority is making money, you will go broke.
8. Go Forth and Collaborate: Architecture is a team sport. Surround yourself with talented and enjoyable people, in the office and outside. Share the credit with colleagues and consultants. Run an open office. The fewer doors the better; and just one coffee pot where the designing herd can gather and ruminate.
9. Listen: Believe it or not, people besides you have good ideas and insights. This applies to clients, staff, builders, consultants, building users, even your spouse. In the end it will be your client’s building, not yours. If you want to be a star, move to Hollywood.
10. Do Right, Have Fun: Clients are spending a lot of money; they expect something special. There also should be some fun in the mix, for your client and for you as well.
If there were an 11th Commandment, it would be: Have a sense of humor.
I imagine that this list is infinitely variable as there are as many architects. what are your own 10?